Plant-Based Intentions

A look at the 12 million Brits intending to go meat-free in 2020

When even my mother-in-law tells me that she’s buying and cooking less meat for her and my father-in-law in Scotland, I can tell that the trend toward plant-based eating is starting to take hold.

I feel like I’ve contributed in a small way with my Christmas gift to her of Fearne Cotton’s Happy Vegan


My husband and I have dramatically reduced our own consumption over the past few months, and it seems we’re not the only ones.

A recent report by showed that around 6.7 million people in Britain currently follow a meat-free diet: 7% are vegetarians, 4% are pescatarian and 2% are vegan.

They found that the number of vegans in the UK increased by 62% in 2019, but according to those surveyed, only 5% have managed to stick to their new diet.

But as the saying goes, if at first you don’t succeed, try try again…

With the increasing media hype, social media peer pressure and considerations for personal and planetary health in the balance, a lot of people said they want to make changes in their diets in 2020.

12 million Brits say they will be reducing or cutting out meat, dairy and fish from their diets this year. Over 2.5 million plan to become vegetarian, 1.7 million to become pescatarian and just over 1 million to become vegan.

The UK’s diet intentions by the end of 2020.

And while millennials are currently the generation that eats the least meat, Gen-Z will overtake them with 35% going meat-free compared to 32%.

The bit in the report that surprised me is the financial implications of these various diets with the vegetarian diets coming in 26% cheaper than a normal meat-eating diet. And while the cost of vegan food is going down as more options become available, it’s currently the most expensive diet on the table.

Yearly cost of each diet per person.

Georgia-Rose Johnson, shopping and travel specialist at, said:

‘Although quite a lot of people seem to have struggled to make the permanent switch to a meat-free diet over the past 12 months, this year’s findings echo our previous research in showing that adopting a veggie diet is a high priority for the UK.

Meat-free diets and being ‘flexitarian’ are getting more media exposure than ever so you would expect these positive trends to continue growing.’

So what do you think? Are you making the switch in your household? We’d love to hear from you. Tag us on social and let us know how it’s going.

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