Adidas continues its run of sustainable footwear in a new partnership with pro skater Lucas Puig.
Using its patented Primeblue technology, German footwear giant Adidas has partnered with French pro skater Lucas Puig on a sustainable skate shoe. The Puig PK Primeblue is made up of high-performance recycled material in the brand’s partnership with Parley for the Oceans. Fifty percent of the shoes’ upper are textile-based and 75 percent of that is recycled plastic Primeblue yarn. The shoes contain no virgin polyester.
“I often see and collect a lot of plastic at the beach,” Puig said in a statement. “It’s a small but positive thing that I can do when given the opportunity to develop a shoe made in part with recycled materials.”
Adidas says the new shoes align with Puig’s “personal ideology” about ocean protection “by making an enduring and positive impact for the future of the planet alongside the Three Stripes brand.”
The launch is the first of what Adidas says will be an expanded range of sustainable offerings bearing Puig’s name.
The shoes take cues from Puig’s coastal hometown of Biarritz, France, featuring a contrasting waved detailing on the tread and heel.
Adidas has been rapidly increasing its sustainability offerings. It pledged to make 90 percent of the brand sustainable by 2025 and has nearly eliminated all animal-based leather in the process. Its iconic Stan Smith sneakers have gone green, quite literally—with the help of two green pop culture icons: Muppet Kermit the Frog and Star Wars’ Yoda. Both appear in recent iterations of the popular sneaker made with the company’s Primegreen technology. Like Primeblue, Primegreen is made up of recycled materials.
“We believe that through sport we have the power to change lives, and we are dedicated to creating that change,” James Carnes, VP brand strategy, Adidas, said in a statement last year. “Since 1998, we’ve been developing and introducing innovations to end plastic waste. Our commitment to eliminating the use of virgin polyester in our products by 2024 helps us get one step closer to being a more circular company.”
You can shop the new Puig collection here.