On August 9th, Adidas is launching its latest vegan trainer.
The iconic Stan Smith sneaker will finally bring together Sesame Street’s unrequited lovers, Kermit the Frog and Miss Piggy.
The recycled shoe is the next step in the brand’s sustainable strategy to reduce plastic waste. The original Stan Smiths were made with a white leather upper. However, since the success of the 2018 collaboration with vegan designer Stella McCartney, subsequent vegan versions have been fabricated from Prime Green. This innovative performance fabric consists of 100% recycled polyester and no virgin plastic. The sneakers boast a portrait of Miss Piggy on one tongue and her green beau on the other. Plus, the heel is embossed with Kermit’s legendary mantra “It’s not easy being green.”
Striding towards Sustainability
Since the late ‘90s, Adidas has also been addressing the topic of sustainability. For the past decade, the company has been listed in the Dow Jones Sustainability Index. This rates the top 10% best environmental companies. Adidas has been committed to growing its plant-based range. The development of innovative Primeblue and Primegreen performance fabrics – where 100% of the polyester used is recycled – has been key.
Most recently, Adidas, Stella McCartney, the Kering Group, and Lululemon are working with biotech company Bolt Threads. Together, they have produced “Mylo,” a mushroom leather. In April, Adidas unveiled its first Mylo shoe. The Stan Smith style will hit stores in the near future. “The introduction of Mylo as a new material is a major step forward in our bold ambition to help END PLASTIC WASTE”, said Amy Jones Vaterlaus, Global Head of Future at Adidas. “As a planet, we must learn to work with nature rather than against it and put all our efforts into finding innovative solutions that are created responsibly with resources that renew at a sustainable pace.”