Adidas takes its sustainability commitment to its outerwear offerings and this one is a game-changer.
While we’re moving into jacket-free weather, you’re going to want to bookmark this new sustainable Adidas prototype for the future. The Terrex Futurecraft.Loop Anorak is the company’s first fully recycled and recyclable jacket. That’s right—built from recycled materials and built to be recycled when you’re done with it.
Still in prototype phase, the jacket is part of the Made to be Remade collection, with a summer ’22 target launch date. Like some of its sustainable shoe offerings, the Adidas Anorak uses a plastic yarn from Parley for the Oceans, which turns ocean plastic waste into clothing materials.
By using a specific type of recycled plastic yarn, the anorak is built to be reprocessed at the end of its lifecycle and turned into new yarn again. The dye-free jacket shows the natural color of recycled polyester. And to avoid waste, it’s made with laser cutting for precision. Like the Adidas recyclable sneakers, this jacket is designed to be turned back into fabric for new materials.
“The idea is to be in dialogue with the consumers. So to not only sell something to a consumer and then never hear about it, but to get into a conversation, have the consumer wear the product that is already made of all recycled materials, and at the end of the life of the product, the consumer returns it back and it gets deconstructed and remade into a new product,” Birgit Freundorfer, Design Director at adidas Outdoor told High Snobiety. “The idea is that if it comes back, it doesn’t become a product of a lesser grade quality. The idea is that you can bring it back into the same circle, so it’s not circling down, but it’s really a circle,” she said of the closed-loop technology.
The goal is also to help orient consumers to a relationship with apparel that goes beyond their “ownership” of a garment. There’s a longer journey that happens both before and after the time in our closets that Adidas is exposing. Acclimating consumers to these stages helps to change the conversation around our purchases.
Like the Adidas Ultraboost, the jacket is forging a new direction for the brand; by 2025 it anticipates that more than 90 percent of its offerings will be sustainable. It’s led the way with its Parley for the Oceans and Stella McCartney collaborations.
Freundofer says it’s about more than just recycling plastic bottles; it’s a philosophical approach to design.
“I feel as an apparel industry, we need to clean up our own products,” she said.
“And even if it might not be done to the most simple process right now, only if you challenge it will there be inventors that then come up with a process that might make it even more energy saving. But if you don’t challenge it, then you don’t progress.”