More than 100 new vegan products will fill out the dedicated plant-based shopping section.
UK retailer Asda is upleveling its commitment to vegan products. Last month, the retailer announced the launch of dedicated vegan store sections with the addition of more than 100 new products. The new sections are coming to 359 of its more than 630 stores initially.
“We understand that customers want a quick and simple shopping experience, and this shouldn’t be restricted by dietary requirements,” Asda buying manager, Sarah Thornewill, said in a statement.
“By merchandising all our vegan items together, we hope to save customers time and offer inspiration, whether for those following a plant-based diet, or those looking to reduce their meat consumption.”
According to Asda, 17 percent of UK households are actively reducing their meat consumption or eating entirely plant-based. Searches for vegan items on the Asda.com website spiked 275 percent since 2019, the retailer noted.
Among the new items are Asda private label meal pots and brand name items including Galaxy’s new vegan chocolate bars and items from Bosh.
Vegan Industry Demand
Demand for plant-based food continues to rise across categories with dairy-free milk and vegan meat leading the charge. Supermarkets, especially in the UK and EU, are embracing the shift. The UK’s leading chain, Tesco, continues to expand its Wicked Kitchen and Plant Chef ranges as well as center aisle reconfigurations to highlight plant-based food. Sainsbury’s, Waitrose, and Morrisons have all upped their vegan offerings, too.
According to the Vegan Society, the global meat alternatives market surpassed 4.5 billion in 2019. It’s expected to reach $7 billion by 2025. Plant-based dairy sales, now valued at more than $16 billion, should reach $41 billion by 2025.