Sustainable secondhand fashion platform The RealReal brings leading fashion houses into the fold for its first capsule.
Elevating the circular economy and sustainable fashion since 2011, luxury consignment marketplace The RealReal has just launched ReCollection, its first collection of high fashion that turns worn and damaged luxury items into new one-of-a-kind designs.
Its inaugural release includes items sourced from eight names in fashion luxury including Balenciaga, Stella McCartney, A-COLD-WALL*, Dries Van Noten, Ulla Johnson, Jacquemus, Simon Rocha, and Zero + Maria Cornejo. The new capsule integrates vintage quilts with the brands’ upcycled garments.
“As a designer, I think it’s the biggest compliment for your designs to have an afterlife—to me, that is luxury. And I take it into consideration from the beginning of the process. The timelessness of the design, how it’s made, what materials are used to produce it—it is all part of our ethos at Stella McCartney,” Stella McCartney, founder and creative director of her eponymous brand, said in a statement. “We invest a lot to make sure that our products are made to last rather than end up in a landfill.”
The RealReal partnered with LA’s clothing upcycling specialists, Atelier & Repairs, which produced the unique designs for The RealReal.
“For the past decade, The RealReal has championed the circular economy, extending the life of luxury goods through resale, repairs and now our ReCollection upcycling program,” Julie Wainwright, founder and chief executive officer of The RealReal, said in a statement. “To have such a dynamic group of luxury brands join us for our first collection sends an incredibly powerful message about the importance of circularity and the opportunity we all have to support a more sustainable future for fashion. Our hope is that ReCollection will inspire people to think about the afterlife of what they own and embrace more conscious consumption.”
All items were made in the U.S., with strict sustainability markers in place, including no virgin fabrics and a zero-waste production cycle. A portion of the proceeds are going to the reforestation organization, One Tree Planted. No two items are a like, and prices range from $195 to $2,450.