Canada Goose gives up the coyote ugly practice of fur. PETA celebrate.
After more than 10 years of PETA protest, luxury outdoor wear giant Canada Goose has called time on the use of fur. The company has committed to stop buying in fur by the end of the year. All its products will be fur-free by 2022. The announcement is seen as a huge victory for PETA. It has taken a decade-long campaign of protests, exposés, celebrity actions, and legal battles. In a press statement, PETA President Ingrid Newkirk said ending the use of fur on its signature parkas meant Canada Goose “sparing sensitive, intelligent, coyotes from being caught and killed in barbaric steel traps.”
Going fur-free is part of the company’s drive to be more environmentally aware. Recently, the Standard Parka launched. This coat generates 30% less carbon and requires 65% less water during production than the Expedition Parka. By implementing more sustainable production practices, Canada Goose has committed to reducing emissions by more than 80% by 2025.
The move comes at a time when many fashion companies are ditching fur and unsustainable practices to win over climate-concerned consumers. The ThredUp 2021 Resale Report confirmed that one out of three customers care more about wearing sustainable clothing now than they did before the COVID-19 pandemic. Burberry stopped using rabbit, fox, mink, and raccoon fur in its collections in 2018. Designer brands Prada, Valentino, Gucci, and Chanel are also committed to ending the use of fur. Claire Bass, executive director of the Humane Society, commented in a press release, “For years, Canada Goose’s trademark parka jackets with coyote fur trim have been synonymous with fur cruelty but their announcement today is another major blow to the global fur trade.”
Down with Down
Whilst PETA will cease its anti-fur campaigns against Canada Goose, it will now re-engage the company to push for an end to its use of feathers “which geese and ducks continue to suffer for.” The Canadian clothing brand still engages in goose-down production. PETA President Ingrid Newkirk states, “Staying warm does not need to come at the expense of someone else’s life—it’s their skin and fur, not yours.”