Puma and Cara Delevingne Launch Sustainable Yoga Collection

Puma and Cara Delevingne Launch Sustainable Yoga Collection

‘Exhale’ is the latest recycled polyester eco sportswear range to let you workout for the planet.

Model and entrepreneur Cara Delevingne has teamed up with sportswear brand Puma to create a sustainable sportswear line. The eco-conscious “Exhale” collection is made from 70% recycled polyester to keep its carbon footprint minimal.

It’s the latest in a growing list of sustainable sportswear offerings including those from Adidas and Stella McCartney, Nike’s sustainable line for pregnant and nursing women, and Reformation’s first foray into athletic wear.

Disappointed by the lack of sustainable athleticwear, yoga-lover Delevingne was inspired to create high-performance activewear for women. Featuring leotards, high-waisted tights, studio bra, crop tops, and joggers in neutral colour-blocks, the aesthetic speaks to Delevingne’s relaxed vibe and climate credentials.

“Yoga is one of my biggest passions, it has impacted my life in such a positive way,“ Delevingne said in the press release. “When Puma approached me about partnering to create a yoga line, I was thrilled. We both are very focused on the environment, that is why it was important to design a collection with minimal impact. This creates a more meaningful impact on our mind, body, and practice; allowing us space for peace and tranquility to simply exhale.”

Items retail form $55 to $100 and are currently available on the Puma e-commerce site and at its New York City flagship. To support the launch, Delevingne and her London-based instructor Colin Dunsmuir are hosting a week of yoga sessions via Gwyneth Paltrow’s lifestyle platform Goop. The daily tutorials are intended to help consumers lengthen the breath, connect to emotions held in the body, and let go.

Puma and Cara Delevingne Launch Sustainable Yoga Collection

Sustainable Goals

Puma has collaborated with many celebrities in the past, including Jay-Z, Rihanna, and The Weeknd. However, the Delevingne partnership is the first to showcase a sustainable collection. As a brand, Puma is committed to reaching 10 eco-targets by 2025.

According to CEO Bjorn Gulden, “With these targets in mind, we aim to get better in environmental, health and safety, and human rights matters within Puma and our supply chain to start our journey towards a more circular business model.” As well as using recycled materials in the “Exhale” collection, Puma also worked with First Climate, a green management company. The sports brand purchased credits to create several biogas plants in Vietnam, where the collection was manufactured. These offer a rural energy supply to replace conventional fuels like firewood or coal.

The Puma collaboration isn’t British supermodel Delevingne’s first sustainable venture. Alongside sisters Poppy and Chloe, Cara produces vegan prosecco. The “Della Vite” brand uses solar power and natural ingredients to produce its animal-free wines. 

Get the “Exhale” collection here.

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