Platform footwear king, Steve Madden, is stepping into sustainable shoes.
Sustainable footwear isn’t new. Iconic brand duo Adidas and Stella McCartney have been working at various ranges for some time. Aquaman star Jason Momoa recently launched a limited-edition range with On the Roam. There are scores of vegan shoes made from sustainable materials. But none of those are Steve Madden.
The affordable footwear giant is finally making a big splash into eco shoes with Cool Planet, a completely sustainable line of shoes all made from recycled, renewable, and sustainable materials.
“We want to offer consumers an opportunity to participate in the space through fashion footwear [because] typically a sustainable product is priced at a high end,” said Gregg Meyer, VP of corporate social responsibility at Steve Madden.
The new line features 19 styles of sneakers and sandals. The shoes are made from recycled and upcycled plastic. They also contain algae foam, like Momoa’s line. The laces are made from recycled cotton, and the boxes are entirely recyclable, too.
“Cool Planet’s look and vibe is just that: cool. I’m glad we’re doing our part to protect the environment,” Steve Madden, founder and creative/design chief says of the range. The shoes are all produced with human rights issues in mind; they’re all made in audited third-party factories to ensure human rights. A portion of sales from each pair of shoes goes to support One Tree Planted, a reforestation-focused organization.
“Steve Madden is excited about this partnership. By partnering with One Tree Planted, we will be able to bring our customers along on our sustainability journey and give them the chance to share in the experience of directly and positively impacting the planet,” says Meyer.
The new range could be a major stepping stone for the iconic footwear line. The new label’s focus on sustainability is expected to influence the overarching Steve Madden label as well. “Retooling our global supply chain to produce sustainable products takes time, but Cool Planet gives us an immediate avenue to test innovative approaches and materials that we can then roll out to the rest of our business,” says CEO Ed Rosenfeld.
The collection ranges from $50 to $80. Check out the full range, here.