Susie Ma, Founder and CEO of Tropic Skincare

Cruelty-Free Beauty

Vegan, cruelty-free beauty is the next big trend, and here’s the proof

Unless you’ve been living under a rock for the past few years, you’ll have noticed that veganism is everywhere. Whether you prefer to call it plant-based or cruelty-free, this philosophy of doing no harm is finding resonance across all demographics.

But perhaps more so with the younger generations.

Passionate about living a life that’s aligned to their values, today’s conscious consumers are asking more questions about what a product is made from, where the components are sourced and what the impact has been on the people, animals and environment.

There’s obviously been a huge increase in veganism and plant-based diets – check out the 12 million people who plan to go meat-free in 2020. But it’s just a short skip, hop and jump to go from caring about what we put in our bodies to what we put on our bodies.

Our skin is our largest organ after all, and the products we use are absorbed rapidly, entering our bloodstream and circulating throughout. From simply irritating the skin to disrupting our endocrine system and even linking to certain cancers, we all need to be conscious about the toxic chemicals that are often found in the highly unregulated beauty industry.

Only buying brands that use non-toxic, organic ingredients is a great first step, but many people are taking it further to ensure that the products they use don’t harm animals – either through direct animal testing or using derivatives that cause them distress.

And business is booming. Data from Statista shows that the global vegan cosmetics market is projected to grow 6.3% a year to reach $20.8bn dollars by 2025.

A perfect example of that is Tropic Skincare. CEO and Founder Susie Ma came third on the UK’s business show The Apprentice in 2011. But Lord Sugar saw something special and invested £200,000 in her business, which originally sold vegan body scrubs from a London market stall when Susie was 15 years old.

Susie Ma, Founder and CEO of Tropic Skincare
Susie Ma, Founder and CEO of Tropic Skincare

Tropic Skincare has expanded their range to include skincare, haircare, makeup and body care. This Is Money reports that the business is now thought to be worth £150m with a turnover of more than £45m this year.

Ready to restock your bathroom cabinet or makeup bag with cruelty-free or vegan brands? Here are 11 other brands you can try today:

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