Beyoncé Sweetens Vegan Black-Owned Bakery’s Future With $10,000 Grant

Beyoncé Sweetens Vegan Black-Owned Bakery's Future With $10,000 Grant

Beyoncé Sweetens Vegan Black-Owned Bakery’s Future With $10,000 Grant

The Pink Bakery in Collierville, Tennessee, received COVID relief from BeyGood.

Beyoncé Sweetens Vegan Black-Owned Bakery's Future With $10,000 Grant
Beyoncé’s BeyGood fund supports a vegan bakery.

A Black-owned bakery impacted by COVID-19, is the recipient of a $10,000 small business grant. The funds come from the Black-Owned Small Business Impact Fund in partnership with the National Association for the Advancement of Colored People. The impact fund was created earlier this year by Beyoncé’s nonprofit BeyGood.

Founded in 2014 by Nubian Simmons, Tennessee-based The Pink Bakery specializes in custom vegan and allergen-free baked goods. But COVID-19 made staying open difficult; it almost killed the business, according to Simmons. She shifted to online orders including brownie and chocolate cake mixes, but the business was still struggling, like so many small businesses.

The Pink Bakery founder Nubian Simmons

“Although the baked goods accounted for 75 percent of our business, we now had to put all of our efforts into the super easy baking mixes that we used to bake for everyone,” Simmons said in a recent interview. “The mixes actually turned out to be the perfect solution. We didn’t have to worry about spoilage or damage to the mixes. We were also able to ship them nationwide via the USPS and provide contactless delivery to our customers’ homes.”

The Pink Bakery currently offers brownie and chocolate cake mixes for order online, but has plans to expand, including a flour mix and two frostings.

The Carters Invest In Vegan

Beyoncé and her husband, rapper Jay-Z (Sean Carter), are no strangers to supporting vegan food. They invested in “22 Days” founder Marco Borges’ meal plan program and co-wrote the forward to his 2019 book, “Greenprint.” They both also pledged to eat more vegan food, encouraging their fans to follow, with a pre-COVID incentive: fans could win free concert tickets “for life” by taking a vegan pledge.

Jay-Z has invested in several vegan brands including Impossible Foods, the popular “bleeding” burger (and now dairy-identical milk) brand. He’s also an investor in Partake Foods, another BIPOC vegan brand, through his firm Marcy Venture Partners.

“Partake has the ingredients to build a mass market brand: compelling values, a great tasting product, and a tenacious and experienced operator,” Marcy Venture Partners co-founder and managing director Larry Marcus said in a press release, per Entrepreneur. “We are honored to back [Partake Founder] Denise [Woodard] and the team and help grow their business.”