The Film That Debunked the Meat Myth Just Launched a Research Institute

The Film That Debunked the Meat Myth Just Launched a Research Institute

The documentary “The Game Changers” took on the myths surrounding meat consumption and athletic performance. Now it’s launched its own research-based institute.

Since its public release in 2019, the film has been watched by more than 75 million people in more than 190 countries, the Game Changers Institute (GCI) says.

“In addition to [the film’s] mainstream success, the film’s scientific credibility has resulted in recognition from the American College of Lifestyle Medicine, the Academy of Nutrition and Dietetics, and the Defense Health Agency, as well as an endorsement from the Special Operations Medical Association,” it says.

The group says the non-profit charity was launched “in order to help unite the performance, health, social justice, and environmental spaces under a single authoritative banner with the integrity and diversity to reach a global audience about the critical importance of a plant-centered diet.”

The film followed former mixed martial arts fighter James Wilks as he met with some of the world’s top athletes who succeed on plant-based diets. The film also met with notable meat-reducers, like action star and former California governor, Arnold Schwarzenegger, who also produced the film alongside Jackie Chan and Lewis Hamilton. It was executive produced by James Cameron and directed by “The Cove” Academy award-winning filmmaker Louis Psihoyos.

British chef Jamie Oliver joins the GCI advisory board along with nutritionist Tracy McQuirter; Former Exercise Physiologist, Sports Science Division of the US Olympic Committee, Sharon McDowell-Larson; Columbus Batiste, Chief of Cardiology, Kaiser Permanente Riverside and Moreno Valley; and retired colonel and President, Special Operations Medical Association, Russ Kotwal.

The new Institute will focus on four pillars: education, advocacy, research, and collaboration.

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