Greg Jackson

Key Takeaways:

There have been days when the motivation hasn’t been there – missing the physical presence of the team and the energy that creates. You have to dig deep and remember what life is like when we’re all together and accept that we will feel down from time to time.

Energy use in the UK is down 20%, which means renewables are meeting more of the demand than ever. As they’re experimenting with the system running on a high proportion of renewables, this is the time to learn how to make that the new normal as we recover.

No one is perfect; we’re all on a journey and accepting that fact allows you to be more pragmatic about how we can make the world a better place. We should move away from guilt, and live perhaps with compromises but ultimately driving in the right direction. ‘These compromised decisions actually enable us to pathfind toward a great future.’

Talking about finding plant-based or cell-based meat which allows him to live life without huge sacrifices but that are better for the planet, better for himself and his family, he said, ‘For me, it’s questing to find ways through the maze that aren’t just about self-sacrifice or virtue signalling, but are about finding a solution that humanity will adopt at scale and quickly that are environmentally viable and personally viable and ethically viable and economically viable. And those compromises are leading us to fantastic outcomes.’

We need to recover the economy – not necessarily in the same shape, but with the learnings from COVID like more sustainable transport. We also need a more even distribution of income and wealth. Then we can invest in a future that can be greener quicker.



Greg is an experienced digital entrepreneur, passionate about making the green energy revolution affordable through technology.

He’s founded a number of successful businesses, including e-commerce company C360, built HomeServe’s innovation business and is an angel investor in a wide range of tech start-ups. He also served as Director of several innovative businesses, including Zopa, the world’s first peer to peer lender, which has now lent almost £2bn fairly and responsibly whilst generating excellent interest rates for lenders. 

Greg founded Octopus Energy in 2015.  It uses technology to be highly efficient – empowering customers with a full digital experience, and then using the same systems to provide the highest standards of support to its customers by phone, email and chat. This technology allows Octopus to challenge normal energy models, bringing transparent, low pricing to new and loyal customers. Octopus is a recognised innovator, delivering time-of-use tariffs at scale, driving EV adoption and helping make the smart grid a reality.

In the UK, Octopus now stands at 1.2 million customers, growing by 2500-3000 per day, and is the only energy supplier recommended by consumer champions Which?, for the second year in a row. Following deals with 4hundred in Germany and Hanwha Corporation in Australia, Octopus expects to expand its platform into many more markets over the next few years.

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