Jada Pinkett Smith Launches a Target Exclusive Gender-Neutral, Sustainable, Vegan Body Care Brand

Jada Pinkett Smith Launches Hey Humans: Gender-Neutral, Sustainable, Vegan Body Care

The entire Hey Humans range retails for less than $6 per item.

Sustainable personal care products don’t have to break the bank. And actress, activist, and entrepreneur Jada Pinkett Smith is making that a lot easier with the launch of Hey Humans. The new body care range developed by the star launched exclusively at Target this week.

Hey Humans is made entirely in the U.S.; it’s 99 percent plastic-free, using recyclable aluminum and paper instead. The line is also gender-neutral, vegan, and human-tested. The range debuts with a body wash, a body lotion, deodorant, and toothpaste.

“I really wanted to start with products that we use every day,” Pinkett Smith said.

Jada Pinkett Smith Launches a Target Exclusive Gender-Neutral, Sustainable, Vegan Body Care Brand
Pinkett Smith poses with the Hey Humans range

“What really inspired me was my kids, Willow and Jaden, who have educated me around the environment and the necessity to really shift habit in the way we consume,” Pinkett Smith told PEOPLE. “I love personal care and I’m a beauty junkie, but recently I’ve had a lot of anxiety around packaging, and I thought, ‘What can I do in this space?'”

Both Willow and Jaden Smith joined Greta Thunberg at the Fridays for Future climate strike gathering in New York City in 2019. “This is the most incredible thing I have ever seen,” Jaden Smith said to the crowd. “As I’ve been getting older, I feel like the summers are getting warmer and warmer and warmer.” Jaden’s also been an advocate for vegan food, bringing sustainable plant-based meals to homeless encampments in Los Angeles and New York City via his “I Love You” food truck.

“I’m old school, I really am, so all of this is very new for me,” Pinkett Smith, 49, said of the Hey Humans launch. “I’m on a journey in regards to getting educated and just doing my part in regards to how I can be part of the sustainability movement. We’re always talking about, ‘Let’s save the planet.’ At the end of the day, it’s really about how do we sustain humanity.”

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