Just want the audio?
Listen to Julia Giannini’s conversation on Lessons From Lockdown: The Podcast
TV shows have helped to shape society’s behaviour – like introducing the concept of a designated driver – so ITV is looking at how to make a planet-friendly lifestyle normal on its shows
We go through life having expectations about ‘what comes next’ but what coronavirus has done is chopped off what the end destination is going to be. And while that’s really quite scary to be living in that reality, it’s also really exciting.
Julia explains why she won’t be taking up a load of new hobbies during lockdown and what sitting still can bring
Our Deepest Fear by Marianne Williamson
Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light, not our darkness
That most frightens us.
We ask ourselves
Who am I to be brilliant, gorgeous, talented, fabulous?
Actually, who are you not to be?
You are a child of God.
Your playing small
Does not serve the world.
There’s nothing enlightened about shrinking
So that other people won’t feel insecure around you.
We are all meant to shine,
As children do.
We were born to make manifest
The glory of God that is within us.
It’s not just in some of us;
It’s in everyone.
And as we let our own light shine,
We unconsciously give other people permission to do the same.
As we’re liberated from our own fear,
Our presence automatically liberates others.
Julia is a social purpose strategist, communicator and practitioner, working at the interface of purpose, brand value and corporate responsibility.
Leading the environmental agenda within ITV’s Social Purpose team, Julia is activating ITV’s new Social Purpose strategy and environmental targets within the business. Cutting through the complexity of the climate crisis with the creativity of content creation, Julia helps each business area at ITV realise the opportunities to build environmental considerations into all business decisions, and produce programmes with the biggest impact on the audience and the smallest impact on the planet.
Julia is also an experienced corporate responsibility and brand purpose consultant, having developed strategies, toolkits, stakeholder engagement programmes and communications for global businesses in the FMCG, financial services, telecommunications and service industry, amongst others.