Do frogs wear shoes? Yes. But only if they’re sustainable vegan leather Adidas Stan Smith sneakers.
Muppet journalist, television personality, and longtime love interest of superstar karate expert Miss Piggy, Kermit the Frog can now add sustainability icon to his résumé.
Kermit is starring alongside sports legend Stan Smith in a new Adidas ad promoting the company’s latest vegan shoes bearing the tennis great’s name. The frog’s likeness also appears in the new range of Stan Smith sneakers, the company’s most sustainable to date.
“They say every problem has a solution,” Kermit’s voice over starts the ad. “You might wonder ‘am I too small to change this whole world? Am I the only one pitching in?'”
“Being green isn’t about what’s easy,” the frog advises. “Sometimes it means trying the road less traveled.”
For Adidas, the road less traveled has been quite a scenic one, with relationships forged with Parley for the Oceans, Stella McCartney, and other sustainability visionaries in developing new tech, new products, and new ways of problem-solving the climate crisis.
Adidas Sustainability Commitments
Reducing plastic has become a touchstone for the sportswear brand. It’s made the biggest strides in the industry toward eliminating all new plastic in its production. Its latest sustainability targets could mean the complete end of leather in its footwear, too. The company says 90 percent of its range will be sustainable by 2025.
“The next step in our journey to help End Plastic Waste begins with reimagining the iconic white court sneaker, the Stan Smith,” the brand says on its website. “The forever platform represented a new approach to sustainable design and signaled a new era for the classic silhouette. The sneaker features a white PRIMEGREEN upper, a series of high-performance recycled materials, matched with a recycled rubber outsole.”
The PRIMEGREEN technology employs recycled materials including plastic and rubber. The new green range also features styles bearing Disney, Pixar, and Marvel characters. It will also launch shoes in ode to another green icon: Star Wars Jedi Yoda will get his own pair. He’s teased in the Kermit ad.
Adidas also patented a PRIMEBLUE technology that makes materials upcycled from beach plastic.
“If we all do our part, we can make the world a better place, a greener place, for the next person to walk in our shoes. It’s not easy being green,” Kermit says. Smith, seated next to the frog on a park bench chimes in, “But nothing great ever is.”