Secondhand takes another big step forward with a sustainable in-store Neiman Marcus platform.
Luxury department store Neiman Marcus is adding a sustainable white-glove resale service option to select stores in an expanded partnership with Fashionphile.
The announcement comes as the retailer recently also committed to expanding its collection of sustainable, luxury offerings.
“Our new, flexible merchandising structure will honor the diverse and innovative sustainability approaches among brand partners and enable discerning customers to shop the product attributes they care about most,” CEO Geoffrey van Raemdonck said in a statement.
Neiman Marcus, which operates 39 U.S. stores including Bergdorf Goodman locations, became a minority stakeholder in Fashionphile in 2019 for an undisclosed amount. The consignment service re-sells high-end luxury items, particularly handbags. Under the expanded partnership, Fashionphile will train more than 3,000 Neiman Marcus employees in its new digital tool, the Stylist Network. It’s designed to help clients buy and sell high-end luxury items at discounted prices.
“Today more than ever, the consumer is a conscientious shopper. She’s not only looking for a quality item at the right price, but she is thoughtful about the investment she is making and the sustainability of the purchase,” said Sarah Davis, founder and president of Fashionphile. “Neiman Marcus has been the perfect partner for Fashionphile as we pursue more innovative ways to engage with customers.”
The relationship with Fashionphile has been a success for Neiman Marcus; since 2019 it generated more than $16 million in resale merchandise across five cities through the platform.
Over the next year, Neiman Macus says it will add ten more Fashionphile Selling Studios across its U.S. stores.
The demand for luxury secondhand items is on the rise. California-based Fashionphile raised nearly $40 million in 2020. Earlier this year France-based resale platform Vestiaire Collective raised €178 million with a €1 billion valuation.
It’s not just secondhand that’s getting a push from department stores. For Earth Month, retail giant Nordstrom added a zero-waste pop-up curated by Package Free to encourage consumers to decrease their carbon footprint.