Sustainable fabrics come to the sportswear giant in a range of colors and styles.
Nike Swim has launched its first sustainable swimwear, the Icon Collection.
The new 25-piece swimwear range includes one-piece bathing suits, two-piece separates, midkinis, and men’s trunks. All of the new swimwear is made from a minimum of 85 percent sustainable fabrics, including upcycled linings and jerseys, the brand says.
The collection isn’t just for swimming, either, says Kelly Hibler, Nike Swim’s president. It’s for “in-and-around-the-water” activities.
“You want to be able to wear what you have, and sometimes that means I’m going to wear it to the beach, and when I get to the beach, I want to take off my sweatshirt and go dive in the water and I don’t want to worry about changing,” Hibler said. “And sometimes I want to leave the beach and be able to go to a place to sit outside and have something to eat, and talk about the day spent in motion. So swimwear is a fun way to be able to connect through consumers’ lives that way.”
Last fall, the sportswear giant launched (M), its first maternity wear line, which is made from upcycled polyester.
But Nike has been slow to adopt sustainable practices compared with competitors like Adidas. The German athletic wear brand has forged notable partnerships with Parley for the Oceans and Stella McCartney on sustainable rollouts. It has pledged to make 90 percent of its products sustainable by 2025.
But sustainable swimwear has been hard to come by. Outerwear giant Patagonia has long offered sustainable options, but the bulk of sustainable swimwear offerings have come from lesser-known and often high-priced designers. This lack of options could give Nike Swim an edge in the market.
“We know that it’s kind of table stakes at this point to have sustainability in your product. But for this [line], we did kind of take it to the highest level across the entire collection,” Brianna Showell, vice president of marketing at Nike Swim, a division of Nike Inc., told WWD. “That’s one thing that we’re really proud of.”