Sportswear giant Reebok is kicking off Earth Month with the launch of two new vegan trainers.
Reebok’s new Nano X1 Vegan and the Floatride Energy GROW showcase the brand’s sustainability initiatives, relying on plant- and bio-based materials. Reebok uses castor bean oil, eucalyptus bark, bloom algae, rubber, and recycled polyester in the new footwear range.
Reebok is fulfilling “a responsibility not just to design and create with our consumers in mind, but also planet Earth,” the brand’s senior product manager Tal Short said in a statement.
“At Reebok, one of our goals is to create innovative solutions that will help build a fitter planet without impacting product performance,” Short said. “Products like the Nano X1 Vegan are small, but important steps we’re taking towards our bold future sustainability ambitions as a brand.”
Upgrading its popular Nano X1, the X1 Vegan is made from at least 40 percent bio-based materials, including cotton, wood, castor bean oil, EVA foam, and rubber.
The Floatride Energy 3 GROW is part of the [REE]GROW category, guaranteeing at least 50 percent of the materials are plant-based. These shoes also include castor, algae, and rubber, as well as eucalyptus.
Reebok introduced its first Floatride in 2019; it was the first major brand to launch a running shoe from organic and bio-based materials.
Reebok is a subsidiary of German footwear giant Adidas, which has made bold sustainability commitments in recent years. Most recently it announced that the bulk of its offering would be made from sustainable materials by 2025. Its iconic Stan Smith sneakers are now made from vegan leather, too.
For more info, visit Reebok’s website.