Uplevel your loungwear with the new eco line from fashion house Reformation.
Reformation has long been a stalwart of sustainability. The LA-based fashion label was started in 2009 by former model and founder of defunct label YaYa, Yael Alfalo.
Alfalo’s motivation in the post-recession era was to use up the scraps leftover from YaYa; with help from some vintage dresses, she retooled and elevated sustainable fashion, earning space in stores like Urban Outfitters and Nordstrom. In the decade-plus since Reformation launched, it’s pushed the brand front and center in the sustainable-is-fashionable movement.
Now, the brand has launched its first foray into sustainable activewear made from upcycled plastic bottles.
The new collection spins Reformation toward a fully new demographic, particularly relevant in the PJs-and-tees COVID-clad culture. The activewear, called Ref Active, comes in two fabrications.
The first is called EcoMove, best suited for those of us who (ahem) actually work out. The second, EcoStretch, promises to be your new COVID-casual uniform — it’s best suited for low, or no, impact working out. Both capsules are lounging approved. And you’ll want to lounge about in the new collection; the sustainability factor is indeed a feel-good, worthy of some quality hammock-rocking or couch-potato-ing smugness.
“We’re excited to provide our customers with a better activewear option that’s trend-forward and more sustainable,” Kathleen Talbot, Reformation’s Chief Sustainability Officer and VP of Operations, told Observer. “The collection is made with REPREVE, a fabric that uses 100 percent post-consumer recycled plastic bottles and is 100 percent traceable from start to finish. REPREVE also allows customers to see the number of bottles recycled and the savings in greenhouse gas emissions, water, and energy for each style, so they can make informed choices when it comes to fashion.”
Ref Active comes in neutral, muted colors including tan, forest or mint green, pale pink, periwinkle, and black. The range includes racerback sports bras, jumpsuits, leotards, and, of course, leggings.
Shop the collection here.