Super stylish Sienna Miller is the face of Oxfam’s latest campaign to highlight the harmful effects of fast fashion on the planet.
The “Factory Girl” star is challenging fast fashion-lovers to buy only pre-owned clothes for the month of September. Plus, to donate unwanted garments for someone else to make use of.
“I am delighted to be the face of Oxfam’s Second Hand September to help draw attention to how choosing second-hand fashion can be kinder for our planet, “ Miller said. “These small changes can make a huge difference. And rooting around in a charity shop is like hunting for treasure. Be a Magpie!”
For the #SecondHandSeptember campaign, Miller has been photographed in a variety of striking outfits. These include a lime-green platform heel teamed with silk ruffle-trim dress, and mid-wash straight blue jeans worn under a faux fur leopard print coat. All the garments pictured on the actor will be available to purchase in an Oxfam pop-up shop in London’s Selfridges which is open from now until the end of December. Vintage items such as heritage tweed coats, velvet dresses, and punk clothing will also be available.
The Oxfam campaign comes ahead of COP26 – the UN’s 2021 Climate Change conference – which will take place in Glasgow in November. One key discussion at the conference will be how to encourage sustainable shopping and supply chains. The fashion and textile industry currently accounts for up to 10% of global greenhouse gas emissions, according to Quantis. Additionally, The World Bank found that approximately 20% of worldwide wastewater comes from fabric dyeing and treatment.
With this in mind, CEO of Oxfam GB, Danny Sriskandarajah, believes secondhand shopping from charities is the best way to slow down fast fashion. “The climate crisis is already wreaking havoc on people’s lives with extreme weather events that are destroying homes and harvests,” Sriskandarajah stated in a press release. “Choosing second-hand is one way we can leave a lighter footprint on the planet while sending a message to retailers that we want them to slow down fashion. By shopping at Oxfam, you’re also raising money to help some of the world’s poorest people cope with the impacts of climate change.”
However, it’s not just fast fashion that is under the sustainability spotlight. Ahead of next month’s United Nations Convention on Biodiversity (COP15), last week’s IUCN World Conservation Congress, in Marseilles, highlighted luxury fashion’s responsibility to support the natural world. Luxury industry powerhouses LVMH and Kering both participated in the high-profile gathering of scientists, policymakers, and NGOs.
Antoine Arnault, head of LVMH environment, stressed the significance of sustainability in the luxury sector. “There is no champagne without grapes, no ready-to-wear without silk and cotton, no perfume without flowers,” said Arnault. “It’s our role to give back what we borrow from nature. We see protecting and regenerating biodiversity as offering a creative opportunity rather than new constraints.” Marie-Claire Daveu, Kering chief sustainability officer emphasised the business incentive to do more to support biodiversity. “Of course we are doing it for ethical reasons, but not only,” she said. “It’s also very important from a business point of view. We want to continue to have raw materials by volume and also by quality.”
In 2020, LVMH Group produced 4.8 million tons of CO2, mostly from raw materials and packaging procurement, as well as goods transport. Kering’s total emissions for 2020 came in at 2.1 million tons of CO2. To combat this, both companies have implemented a range of nature-positive projects.
This year, Kering will launch its £5 million Regenerative Fund for Nature endowed with €5 million. This aims to drive the transition of 1 million hectares of land to regenerative approaches in its supply chains. LVMH’s initiatives include a training programme with cotton farmers in Turkey to encourage them to reduce chemical use, and Guerlain’s female beekeeping entrepreneurship scheme. However, much discussion focussed on the need for universal measurement tools of corporate environmental impacts to raise public awareness. LVMH’s Arnault stressed, “It’s like in medicine: if you don’t have the right diagnosis you can’t offer the right cure. Unfortunately, we are still in the diagnosis phase.”