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Listen to Stephen Greene’s conversation on Lessons From Lockdown: The Podcast
We’re all experiencing a level of grief – from the acute around loss of life to the more generalised loss of our predicted futures. But there’s also excitement and anticipation that we could reimagine everything all at once.
Looking to the future, the phrase and operating model RockCorps is focusing on is ‘the tsunami of kindness’; so many people have responded to calls for help by the NHS or individuals and we need to build the systems and infrastructure to support that desire to respond. People want to know what they can do where they live.
There’s a better way brands can be doing marketing. The trend of corporate social responsibility and marketing coming together is going to be accelerated by COVID-19. We’re moving away from ‘Brands should be doing acts not ads’ to ‘Brands should be doing acts as ads’.
It’s a chance to completely reimagine what civil engagement means. Like Jon Alexander talks about with the New Citizenship Project, as soon as we stop talking about consumers and switch to talking about citizens, that’s step one on healing the planet and existing with each other in a better way.
If you want to make a difference, get engaged with your local community. ‘We can all swallow this societal, global shift at once but we can break it down into what happens in the 10-15 streets around us.’ We rewire things by a bunch of tiny actions
Twitter: https://twitter.com/stephenbgreene / https://twitter.com/RockCorps
Stephen Greene CBE, CEO and co-Founder of Rockcorps
Stephen has worked to deliver social engagement platforms in 10 countries around the world; including 50 volunteer-exclusive concerts, featuring music artists such as Pharrell, Lady Gaga, Maroon 5 and Rihanna.
Stephen’s experience, passion and deep understanding of social action and community engagement also enables him to provide strategic counsel to a wide range of organisations across the public, not-for-profit and private sectors.
In 2010, Stephen became an advisor to the UK Government Office of Civil Society around volunteering and youth policy. In November 2012, Stephen was appointed by then Prime Minister, David Cameron to be the founding chair of the NCS Trust, responsible for the management and delivery of National Citizen Service, the UK’s largest youth programme with over 100,000 participants per year. Since his term ended in 2018, he continues to support NCS as a Patron. Stephen was awarded a CBE (Commander British Empire) for services to young people in the 2019 Queen’s Birthday Honours.
Stephen is a board member of non-profits Good Gym and Young Camden Foundation (UK), The Fowler Center (USA) and Become (France). He is a lecturer in social engagement at Meiji University and Aoyama Gakuin Universities in Tokyo.
Stephen has an MBA from UCLA Anderson. He is a native of Portland, Oregon and now lives in London, England with his wife and daughter.