13 Sustainable Denim Brands: Perfect Fit Jeans for You and the Planet

13 Sustainable Denim Brands

Denim started out as workwear, but now this durable, comfortable and highly fashionable fabric is a modern wardrobe staple, and more sustainable than ever.

According to resale platform ThredUp, the total number of denim jeans sold globally every year is approximately 1.2 billion pairs, and the average woman owns at least 7 pairs

Sadly, whilst we love our jeans, we don’t love their effect on the planet. Our baggies, boyfriends, and boot-cuts are made from cotton, that uses harmful fertilisers and pesticides, 1,800 gallons of water per pair, and contribute to over-farming, soil erosion, and illness in farmworkers.

So, how to ensure your skinnies are sustainable? We’ve done the hard work and found 13 brands that are green jean geniuses.

13 Sustainable Denim Brands: Perfect Fit Jeans for You and the Planet

1. Seventy + Mochi

A vegan brand, Seventy + Mochi small batches production of its smart cut patterns, all designed to ensure minimal planetary impact and maximum denim love. Offcuts are redesigned into limited edition patchwork pieces, unusable waste is sent to a cotton recycling plant, to make new yarn. Even better, the company thanks customers for closing the loop– send back Seventy + Mochi denim in any condition and get 15% off your next purchase.

Find them here

13 Sustainable Denim Brands: Perfect Fit Jeans for You and the Planet

2. AG

Whether you are looking for boyfriend, skinny or bootcut, AG’s “Jean of Tomorrow” collection will have something to meet your denim needs. Blending organic cotton with sustainable hemp, its capsule looks offer 100% biodegradable products that are bang on-trend. Think corozo nuts instead of metal rivets! Being earth-friendly is fundamental to the brand. Its uber-modern factory water filtration systems have already saved over 100,000 gallons of water daily. Plus, a portion of each purchase is donated to Water for People, who promote safe drinking water in developing areas. 

Find them here

13 Sustainable Denim Brands: Perfect Fit Jeans for You and the Planet

3. Slvrlake 

Another brand that is adding incredibly eco friendly hemp to its cotton, Slvrlake’s stand out London Zion and Beatnik Yosemite styles are now both incredibly sustainable, and soft on the skin. 

Find them here

13 Sustainable Denim Brands: Perfect Fit Jeans for You and the Planet

4. AYR

This LA brand has created a jean that “feels good on your bod and your conscience.” Made from ISKO fabric, a combination of recycled materials and cotton, AYR don’t use chemicals to finish the Aloe and use less than 1 cup of water in the washing process. Good to know, ISKO has some stretch so these denim delights are super comfy. Also, the raw hem means you can make them shorter if you wish.

Find them here

13 Sustainable Denim Brands: Perfect Fit Jeans for You and the Planet

5. E.L.V. Denim

E.L.V. founder Anna Foster knows that her jeans need to provide style and substance. ”Sustainability is the ultimate part of what I do. We live in a very aesthetic world, so a successful brand has to marry carefully the two of them together.” This UK brand takes discarded denim from vintage warehouses and transforms them into zero waste unique jeans and jackets. Plus, E.L.V. offers a made-to-measure programme so customers can get jeans that first them like a glove!

Find them here

13 Sustainable Denim Brands: Perfect Fit Jeans for You and the Planet

6. DL1961

This US brand prides itself on giving new life to old stuff. Its jeans are made by shredding old denim and post-consumer waste to create eco-friendly yarn. Plus, DL1961 factories only use state-of-the-art liquid indigo pigments that produce zero harmful byproducts. Additionally, remember how it takes about 1800 gallons of water to produce a pair of jeans? These jeans use less than 10 thanks to their super absorbent fibres.

Find them here

13 Sustainable Denim Brands: Perfect Fit Jeans for You and the Planet

7. Ética

LA-based Ética prides itself on full transparency in its supply chain, and with suppliers. With a Gold Certificate from the Worldwide Responsible Apparel Coalition and a Re/Make Seal of Approval for Environment, Transparency, Labor Rights, this brand has partnered with Jeanologia, an eco-tech innovator, to stay on top of sustainable denim developments. With a huge product range to include dresses, shorts, and jumpsuits as well as jeans, Ética’s prices are pretty moderate.

Find them here

13 Sustainable Denim Brands: Perfect Fit Jeans for You and the Planet

8. Warp + Weft

Warp + Weft make its denim from scratch using US-produced cotton, Lycra, and Tencel. The result is an array of eco-friendly jeans, jackets, jumpsuits and more that are good for the planet and your pocket. Good to know—this brand’s goal is to make “great denim for everybody, and every body.” Every item in the Warp + Weft women’s collection comes in sizes 00-24. Its men’s range offers inseam lengths from 28 to 36, and Big and Tall sizing up to a 48 waist.

Find them here

13 Sustainable Denim Brands: Perfect Fit Jeans for You and the Planet

9. Mud Jeans

Having worked in fashion for decades and seeing the impact on garment workers, Dutch fashion designer Bert von Son decided it was time to do denim differently. The result? The season-less, and sustainable Mud brand, and its unique “lease a jeans” model. In order to promote circularity, this pioneering company charges a fee for 12 months, after which the jeans are yours!

Find them here

13 Sustainable Denim Brands: Perfect Fit Jeans for You and the Planet

10. AMO Denim

According to the AMO denim website, jean genies and sustainability soulmates, Kelly Urban and Misty Zollars founded AMO in 2014 because they couldn’t find a pair of jeans they wanted to wear. “We absolutely love vintage jeans, but we find that they rarely fit well and are often uncomfortable. We wanted that vintage look, but also wanted a jean that fit perfectly, and that felt good on. So we set out to create a modern, vintage inspired denim collection that combined the best of both worlds.” Now, the duo re-work denim offcuts and unsold stock into unusual, upcyled items. Particular favourites – the Harlow Indigo Patch jeans and the Utility Short Lucky Charm.

Find them here.

13 Sustainable Denim Brands: Perfect Fit Jeans for You and the Planet

11. Boyish Jeans

Cruelty-free and PETA-approved, these jeans offer vintage looks with vegan credentials. Plus, by replacing plastic fibres with innovative fabrics, which are biodegradable, non-toxic and antimicrobial, your jeans will have a longer, as well as kinder, life. In addition, when you but Boyish, you are buying green jeans–the company will plant 1 tree for every purchase made!

Find them here.

13 Sustainable Denim Brands: Perfect Fit Jeans for You and the Planet

12. Nudie Jeans Co.

This super-cool Swedish brand excels at producing sexy skinnies and butt-enhancing boyfriends from Fairtrade, GOTS and USDA certified organic cotton. Want to wear your Nudies to death? No problem. The company has worldwide Mobile Repair stations and selected Repair partners to ensure you need never go naked for long.

Find them here.

13 Sustainable Denim Brands: Perfect Fit Jeans for You and the Planet

13. Reformation

Reformation is synonymous with sustainable denim. The LA-based brand excels in vintage and modern cuts with prices that fit every body and every budget. The climate positive brand is a beacon for sustainable design, working to educate and style us into a better, brighter future—with the perfect pair of jeans, of course.

Find them here.

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