Ready to travel but want to make the sustainable choice? Scandinavia is the place.
Euromonitor International’s Sustainable Travel Index sees Sweden take the top spot for sustainable tourism.
“Sweden is a pioneer in lifecycle assessment research which is critical to understand the full impact of consumer behaviour and consumption patterns,” says head of travel at Euromonitor International, Caroline Bremner.
Sweden topped the list of 99 countries ranked for sustainable tourism, followed by Finland, Austria, Estonia, and Norway. The U.S. ranked 35th; the UK ranked 40th.
Preservation of Arctic ice and permafrost were key factors in the Euromonitor ranking as was Sweden’s commitment to the United Nation’s Sustainable Development Goals.
Countries are ranked on seven factors:
- Environmental sustainability
- Social sustainability
- Economic sustainability
- Sustainable demand
- Sustainable transport
- Sustainable lodging
“One year on, travel bans, social restrictions, and new health protocols continue to disrupt the travel and tourism industry. The global pandemic highlighted clear flaws in traditional volume-driven tourism models which are no longer fit for purpose in the new pandemic era,” Euromonitor noted.
People want to travel more sustainably. A recent report found more than 65 percent of consumers want to make changes that benefit the planet.
The airline industry is adapting its practices to become more sustainable. United Airlines and Qantas recently announced new sustainability targets. MIT researchers also recently unveiled a prototype hybrid jet engine that is more sustainable than other models.
More than 60 organizations across the EU have urged governments to include travel and tourism in the €672.5 billion EU Recovery and Resilience Facility sustainability plans.
Check out the world’s most sustainable cities here.