Unilever steps up its environmental strategy
No longer satisfied with paving the way for large corporates to take responsibility for the planet, Unilever’s boss, Alan Jope, who took over from sustainability pioneer, Paul Polman in January, has declared that in bid to win the war against climate change, he will sell off their brands that either hurt the planet or society.
Marketers across Unilever’s 400 brands have been tasked with creating sustainable business brands to raise their game. Brands likely to be in the mix as the least planet-friendly are Marmite, Magnum and Pot Noodle.
Despite such brands being profitable, Jope is adamant that he will sell off any that lack sustainable futures, regardless of how such actions will impact the bottom line.
“Principles are only principles if they cost you something.”Alan Jope, CEO Unilever.
28 of Unilever’s flagship brands including Dove, Hellman’s and Sunsilk, are growing at a faster rate than the rest of the business, accounting for half of the group’s €51bn (£46bn) sales last year and also being further ahead on meeting the company’s sustainability goals.
Unilever is furthering its pursuit of a sustainable business model by reducing single-use plastics with the launch of Cif refills and wrapperless multipacks of Solero lollies.