Veganuary 2021 to Surpass 500,000

Veganuary 2021 Set to Surpass 500,000 Participants

More than 260,000 have already pledged to go vegan in January.

As 2020 draws to a close, the month-long Veganuary campaign is promising to kick the new year off with a plant-based bang.

The UK-based challenge, which asks people to go vegan for the entire month of January, has already broken its pre-register sign-ups from last year. More than 260,000 people have pledged to go vegan for the month. That’s more than double the pre-registers this time last year. The 2020 campaign saw more than 400,000 people in total take the pledge. Now, with the new number of pre-registrants so high already, the campaign should see more than half a million participants for 2021.

Veganuary’s popularity comes as concerns over animal products is at an all-time high. COVID-19’s link to animal consumption as well as its prevalence in slaughterhouses, has exposed the meat industry’s risks.

Celebrities agree. The campaign is seeing support from a growing roster of A-listers including Ricky Gervais, Jane Goodall, Chris Packham, Paul McCartney, and Alan Cumming. They all signed an open letter urging their fans to take the Veganuary pledge.

Animal Agriculture’s Impact

“Animal agriculture is responsible for an estimated 14.5 percent of all human-generated greenhouse gas emissions. Oxford University researchers found that almost every animal product creates far more emissions than almost every plant product. Quite simply, we cannot tackle climate change while we farm and eat animals on an industrial scale,” the letter notes.

“Pandemic experts warn that because of overcrowded, squalid conditions, factory farms – especially chicken farms – are breeding grounds for the next global pandemic. Already these farms have given us H1N1 (swine flu) and H5N1 (avian flu), the latter having a 60 percent mortality rate.

“More than one billion tonnes of food must be grown to feed the billions of animals we farm – far more than is needed if people were to eat plants. That farmland has to come from somewhere, and all too often it is taken from the wild.”

Looking for reasons to go vegan? Check out our list of 101 reasons to give the diet a try.


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